This includes both the analysis of cultural datasets or contemporary
“big data” of media consumption as well as the humanities-based approach
to the analysis of digital cultural text or cultural artefacts. This
means that firstly, the digitized (audio-visual) data sets of cultural
heritage are studied by way of new quantitative methods and secondly,
the peculiarities of, for instance, cross-media narratives or videogame
types are analysed. Subsequently these two strands may be combined and
used productively – for instance by proposing novel narrative
techniques, thus providing inputs into the work in LoomeLab.