Ulrike Rohn is a professor of Media Economics and Management at the Baltic, Film, Media, Arts and Communication School (BFM). She is also President of the European Media Management Association (emma) and Associate Editor of the Journal of Media Business Studies (Taylor & Francis). Previously, Ulrike was a Researcher at the Arcada University in Helsinki (Finland) and the University of Tartu (Estonia). She has been a guest researcher and lecturer at universities in the UK, Sweden, China, and Austria. She has worked in leading media companies in Germany, Japan, India, and the US.
Ulrike received her PhD in 2009 from the University of Jena. Her MA comes from the Freie University of Berlin (both Germany). Her research and teaching includes topics on international media strategies, cross-cultural audience demand, media branding, media business models, social media and the sharing economy.
Ulrike's research profile on ETIS.
Email: ulrike.rohn@tlu.ee.
Rohn, Ulrike (2015). Social Media Business Models. Peng Hwa Ang, Robin Mansell (Eds). International Encyclopedia of Digital Communication and Society (111). Malden MA: Wiley-Blackwell.
Rohn, Ulrike (2011). Lacuna or Universal? A new model for understanding cross-cultural audience demand. Media, Culture and Society, 33 (4), 631−641.
Rohn, Ulrike (2010). Cultural barriers to the success of foreign media content: Western media in China, India, and Japan. Frankfurt am Main: Peter Lang Verlag.
Ulrike received her PhD in 2009 from the University of Jena. Her MA comes from the Freie University of Berlin (both Germany). Her research and teaching includes topics on international media strategies, cross-cultural audience demand, media branding, media business models, social media and the sharing economy.
Ulrike's research profile on ETIS.
Email: ulrike.rohn@tlu.ee.
Select publications
Baumann, Sabine; Rohn, Ulrike (2016). Meet the predators: The branding practices behind Dragons' Den, Shark Tank and Höhle der Löwen. VIEW Journal of European Television History and Culture, 5 (9), 105−115. http://viewjournal.eu/index.php/view/article/view/JETHC106/236.Rohn, Ulrike (2015). Social Media Business Models. Peng Hwa Ang, Robin Mansell (Eds). International Encyclopedia of Digital Communication and Society (111). Malden MA: Wiley-Blackwell.
Rohn, Ulrike (2011). Lacuna or Universal? A new model for understanding cross-cultural audience demand. Media, Culture and Society, 33 (4), 631−641.
Rohn, Ulrike (2010). Cultural barriers to the success of foreign media content: Western media in China, India, and Japan. Frankfurt am Main: Peter Lang Verlag.