A new research programme is launched that would be unique in the Baltic region. The evolution of Estonian audio-visual culture is observed from the regional perspective, in parallel and interwoven with both the East European and Nordic picture landscapes and production processes. The development of audio-visual culture is also studied in the context of border-crossings between media, i.e. significant attention is paid to inter-textuality and inter-semiotic translations between different fields of arts in different eras, e.g. between literature and film, visual arts and film or music and film. Critical attention is also paid to analysis of production and consumption mechanisms of audio-visual culture by relating the audio-visual form and narrative system to social, political and economic fields.