talk addresses the ‘wicked’ problems met by contemporary public
service media (PSM) institutions: to address the fragmentation of
audiences across platforms; to have a positive impact on civil society
and societal coherence; to facilitate cultural diversity; and to work
with private creative industries and facilitate their growth. These
objectives can be reduced to a conflict in producing both public and
private value. In this talk, we build on the combination of
innovation systems theory and public value theory to investigate the
interrelationships between the production of these different forms of
value. Our case study is Estonia’s national
pre-selection competition for the Eurovision Song Contest, which is
innovative in terms of its cross-media framing and its approach to
working with private partners to facilitate the development of the
Estonian popular music system.
About the speakers
Indrek Ibrus is Professor of Media Innovation in the Baltic Film, Media, Arts and Communication School (BFM) and Head of MEDIT. Ulrike Rohn is Visiting Professor and Senior Research Fellow at MEDIT. Alessandro Nanì is a Lecturer in Transmedia in BFM.