MEDIT Seminar: Future of Food - Transmedia Strategies of National Geographic

Speakers: Alexander Godulla and Cornelia Wolf (Leipzig University)
Time: October 19th (Thursday) at 15:00
Place: N-416


The National Geographic Society (NGS) has always sought to incorporate new ways of media production into its working routine, thus defining standards of journalism both in technical and narrative terms. As a logical result, the NGS also relies on cross media strategies, focusing on transmedia storytelling in order to connect its audience. The “Future of Food” project is one of the largest transmedia projects in journalism. Our talk will first outline the concept of transmedia storytelling and discuss ten qualities in the context of journalism. Secondly, we will systematically discuss the case study “Future of Food” by applying the transmedia qualities to the project. This provides insights into the modes and combinations of story elements and allows to draw attention to challenges and opportunities for researchers, producers, and users.

About the Speakers

Alexander Godulla is full Professor at the University of Leipzig, Germany. His research focuses on the change of public communication, international journalism research, the reception and production of media contents in digital segments as well as the financing of online journalism.

Cornelia Wolf is Junior Professor (Assistant Professor) of Online Communication at the University of Leipzig, Germany. Her research is focused on Cross Media Strategies and New Digital Formats in Online and Mobile Corporate Communications and Journalism as well as Digital Media Adoption and Changing Media Repertoires.

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