This research seminar presents Sari
Virta's dissertation project on managerial tensions of content
development in the context of creative media organisations and their
collaboration. The focus of this seminar will be especially on a case
study exploring a new Media Cluster called Mediapolis in Tampere,
Sari has been following the development of Mediapolis from its early
steps, i.e. several years, and has especially explored the complications
and tensions in relation to collaborative value creation between the
participating organisations. The latest phase of the study has utilised
recent scholarly approaches of hybrid organisations and hybrid
organising, and this is what this research seminar will also elaborate
on in relation to the empirical case study on Mediapolis.
About the speaker
Sari Virta (MSc) is an advanced PhD candidate completing a double degree
in media management, combining communication studies and business
administration, respectively, at the University of Tampere (UTA),
Faculty of Communication Sciences, Finland, and Jönköping International
Business School (JIBS), Media, Management and Transformation Center
(MMTC), Sweden. Her research interests include
creative content development and ambidextrous innovation management in
media companies and their collaborative value networks and hybrid
organizations in the context of media clusters.
Sari is currently a visiting fellow in MEDIT.