Branagan Awarded Fulbright Specialist Grant for Estonia Digital Media Innovation Project

What’s next in the digital media entrepreneurship space?
Answers to that question are what Sean Branagan ‘80, of Syracuse University’s S.I. Newhouse School of Public Communications hopes to seed through his Fulbright Specialist grant project in Estonia this spring.
Branagan, director of the Center for Digital Media Entrepreneurship and an adjunct faculty member, was awarded the prestigious grant to teach a digital media entrepreneurship course at cutting-edge Tallinn University. He’ll work with students and faculty at the public research university’s film, media and arts school and with community entrepreneurs for six weeks.
As part of the larger Fulbright Programme hosted by the U.S. Department of State, his Fulbright Specialist grant is one of 400 typically awarded each year to professionals and academics to share expertise, strengthen institutional partnerships, and gain international and other-cultures experiences. The grants are awarded based on academic and professional achievement, demonstrated leadership and the potential to foster cooperation.
Tallinn University is one of the three largest higher education institutions in Estonia and is ranked among the top 1,000 universities in the world. It promotes achieving an “intelligent lifestyle” through education, research and cross-discipline collaborations to promote citizens’ well-being and to improve society.

A Digital Nirvana
The digital media landscape is at another moment of acceleration, Branagan says, and that’s what prompted his interest in the Fulbright Specialist programme as he and his peers started asking, ‘What’s next after the pandemic?’ Estonia is a perfect place to assess how the digital media future might unfold, he notes. “It’s one of the most digital countries in Europe and maybe one of the most digital countries in the world. It’s the Silicon Valley of Europe, yet with just 1.3 million people, it has the highest concentration of entrepreneurs and entrepreneurial ‘unicorns’ in a community that’s just a fraction of Silicon Valley’s size.”

Take Chances Now
Branagan plans to optimize the current disruptive state, a business environment ripe for innovation, and a world more accepting of change to teach Estonian students to take chances and create new types of media right now. He foresees a whole new group of creative lifestyle and small businesses, new media platforms and new business models emerging from this time.
“Right now, it’s all Game On. It feels like 2006 again, and I think we’re about to see another 20 years of major disruption taking place in the media world. There’ll be new players, new centers of media, new films coming out of unusual places. It’s going to be a mix and match of things that used to be very distinct. So, it’s opportunity time again. New voices, new media owners, and new kinds of media create new narratives that change our culture and society. Media entrepreneurship is powerful. It's a very accessible type of entrepreneuring. I see it as a force multiplier for social change.”
Branagan has been teaching digital media entrepreneurship since 2011, when the late former Newhouse School Dean Lorraine Branham “took a chance on me,” he says, and established the Center for Digital Media Entrepreneurship. In addition to starting lifestyle businesses and high-tech companies, Branagan served five years as Entrepreneur in Residence at the Technology Garden in Syracuse. He has been instrumental in Syracuse University’s Kauffman-funded, award-winning Student Start-up Accelerator and is the creator and co-founder of Student Startup Madness, a national collegiate startup tournament that culminated at SXSW. He has been involved from the early days of Syracuse University’s Institute of Veterans and Military Families Entrepreneurship programming, and still teaches entrepreneurship to transitioning military personnel via the Boots to Business programme. He also serves as advisor, board member and in other roles with several early-stage startups and venture funds.

Three Goals
The professor has three goals for the project. They are to show students that entrepreneurship is a creative endeavor they can pursue freely, versus a mechanism or a business focus; to help faculty cast aside myths about who entrepreneurs are (“because the student getting a C grade is more likely to innovate and do something creative, unusual, and non-conforming”); to share perspectives with and soak in the Tallinn startup community.
How will the immersion in the Estonian innovation space disrupt him?
“I want to come back and look more expansively at what we have built at the Newhouse School around media entrepreneurship and media innovation. We already have been expanding the academic offering inside the school. I'd like to go further and bring media entrepreneurship to other parts of the Syracuse University campus to take advantage of the emerging Creator Economy. And then I'd like to go beyond Syracuse University and bring the Newhouse brand of media entrepreneurship and media innovation to other schools, especially schools with underserved populations and globally. Ultimately, we could have an institute that trains faculty from all over the world to teach media entrepreneurship in their programmes.”

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